What to Post for a Pet Medication Reminder App

Medication reminders are easy to market and easy to overclaim. You remind a person. You do not decide the medicine.

Posts

• "The dose your vet prescribed, with an alarm that doesn't look like a game."
• "Mark it given, so your partner doesn't give it twice."
• "A refill date before you run out on a Sunday."
• "Separate the dog's medicine from yours if your home mixes them up."
• "What the notification should say in public: the pet's name, not the condition, if you want that privacy."

Not posts

Do not recommend a drug, a dose, or a change. Do not show a sick animal as an advertisement. Do not use words like "cure." The last slide is a checklist with a time. If a dose is late, the app can say "check with your vet," and your caption can say the same.

People find this app on the day a vet hands them a bottle. Use the words on that bottle's schedule: morning, with food, twelve hours apart. Plain language is the feature.