Instagram Carousel Hooks for a Calorie Counting App

Calorie apps get ignored when the hook is "track your food." Everyone has heard that. People stop for a comparison they can use at the next meal.

Write the hook as slide one. Slides two to five are the comparison. Do not invent calorie numbers you have not checked. If you show numbers, pull them from a source you trust and say what serving you mean.

Hooks that teach

• "Same breakfast. One keeps you full until lunch."
• "The coffee order that quietly blows the meal."
• "A takeout order, rebuilt so it still tastes like takeout."
• "What to log when you didn't cook and don't remember the oil."
• "Restaurant portions are not one serving. Here is a simple way to guess."
• "You don't have to weigh lettuce. Weigh the things that move the total."
• "Travel day: what to log when nothing has a label."
• "The snack you think is 'healthy' and the one that actually fits the day."

The tone

Talk to someone who already wants to pay attention to food and feels annoyed by it. Skip before-and-after bodies. Skip "this is why you're not losing weight." A useful carousel is a decision: order this, log it like this, don't stress about that.

Last slide

One line on what the app does, in their words. "Log the plate, not a perfect day." Then the link. If the same hook gets saves, rewrite only the foods, not the structure.