HOW I AUTOMATED MY MARKETING

I was a kid the first time I made an ad for him. He’d come home tired, sit at the kitchen table, and ask me to help him put something together before the week started. I didn’t know anything about marketing. I just knew that when we posted, the phone rang, and when we didn’t, it went quiet.

He wasn’t a genius marketer. He just never stopped showing up. Year after year, that was the whole secret. But I watched what it cost him. Every ad took hours we didn’t have, on nights that should have been family time, evenings we never got back.

Years later I got serious about marketing myself, and started making AI-generated video ads, thinking that was the future. The results were flat. Every clip looked like the same AI slop everyone else was already posting, and I was close to giving up on the whole idea.

Head of Instagram

I stumbled on an interview where the head of Instagram basically said carousels were quietly taking over. A study of Instagram posts backed it up: on a per-reach basis, carousels were pulling a 6.90% median engagement rate, nearly double Reels at 3.31%.

I remember sitting there thinking about every hour I’d spent on the old format. I killed everything I had planned that week and went all-in on carousels instead.

I went looking for anything that could make this easier. What I found were tools that took longer than doing it by hand, and templates that looked like everyone else’s.

I was still opening Instagram and TikTok every single day, still scheduling by hand, still losing hours I could have spent actually running the business.

I was tired of AI slop, tired of tools that made everything look the same. So I put together a pitch, raised funding, and brought on a team to build it right. It took about a year. The posts won’t match what a top agency makes, but they do the job that matters most: showing up consistently, at a fraction of the cost.

We tested it on a client’s sleep app I genuinely wasn’t sure anyone would care about. One post got 100 million views and brought in thousands of paying users.