How to Market a Language App to Busy Professionals

Professionals do not want a mascot. They want ten minutes that respects the meeting they have on Thursday.

Talk about the meeting

• "Three lines for a call where everyone else speaks French."
• "How to say you'll follow up by email, politely."
• "What to do when you understand the topic and not the joke."
• "A commute lesson that ends when the train does."

Skip "become fluent this year." They have heard it. They will try a product that helps on Thursday.

Show the length

Put "8 minutes" on slide one if that is the lesson. Busy people decide with the number. A path of 200 lessons is a reason to delay. Offer today's lesson as the download.

Where they see it

Post at commute hours on weekdays. A Sunday-night "start a new you" carousel is a different audience. Your screenshots should show a lesson with a work situation, not a beach and a streak flame.

If the app is actually built for travelers or classrooms, do not aim it at executives in the caption only. The examples in the product have to match the post.