What to Post for a Pilates App on Instagram

Pilates apps drown in studio photos that could belong to any brand. Post the decision a person is trying to make.

Separate the two products people confuse

If you are a mat app, say so in the hook. People searching reformer content will bounce, and people at home will think they need a machine.

• "Mat Pilates. No reformer. Living room."
• "You do not need grip socks for this one."
• "Reformer cues, translated for the floor."

Teach one feeling

Pilates posts work when the viewer can picture the move from the sentence.

• "If your neck hurts in a hundred, you are lifting too high."
• "The 10-minute mat sequence for after work."
• "What to do on the week you are too tired to invert anything."
• "A short session that still feels like you worked."

Show the app once per post

One slide is a real screen: the class list, the timer, the modifications. The rest can be words on a calm photo. A grid of only quotes never shows there is something to download.

Keep a series

Name a repeating series so people know what they saved. "Mat, 10 minutes" every Tuesday is easier to sustain than a new aesthetic every day. Write the line first, then the photo. The photo is not the post.