How-to · Get users
How to Launch an App and Get Users
September 30, 2026 · 5 min read
A launch is a date the store link starts working. The users come from the posts and conversations before that date.
Post the problem for two weeks first
Use Alma to schedule slideshows about the job the app does. The account should not be empty on launch morning. $29/month for 500 slides, or $199/month with no cap.
Make the posts for your app
Paste your App Store or website link. Alma writes, designs and schedules the slideshows.
Start in MakeTell the short list yourself
Anyone who tested, replied, or asked to be notified. A personal note with the store link. This is the launch. A badge on a directory is extra.
Make the first screenshot the same sentence as the posts
People will arrive from those posts. If the store looks like a different product, they leave and you will blame the launch.
Reply the day of
Comments and emails. The launch window is when a human answer still converts. Do not disappear into analytics.
Keep the same posts running the next day
Launch day is not the end of marketing. It is the day the link in the last slide became real. Leave the calendar on.