How to Market a Social Media App

A social app with no one in it cannot be marketed as if it were busy. People open it, see silence, and leave a review you cannot outrun.

Fill one room before you tell the internet

One school, one city, one group chat you are actually in. They need to see posts from people when they join. You may have to seed the first conversations yourself, in the open, as yourself.

Explain the difference in a slideshow

If you are not another infinite feed, say the actual rule: one post a day, only friends of friends, disappearing notes. Alma can turn that rule into scheduled slideshows on TikTok and Instagram, which is where people already scroll. $29/month for 500 slides, or $199/month with no cap.

Invite in pairs

One user is a ghost. Two who know each other might post. Ask each person to bring one.

Do not buy users

They will not talk to each other. The room will look popular for a day and dead after, which is worse than looking small.

Widen only when the small room posts without you

That is the product working. A national ad before that is how you scale the silence.