How-to · App marketing
How to Market a B2B App
September 30, 2026 · 5 min read
A business app still needs public posts. They make the sales note believable. They are not a substitute for the note.
Post the work problem
"Who owes what after the trip." "The invoice you send the day you deliver." Alma can turn your site into those slideshows and keep them on a schedule, so the account looks alive when someone checks you after the email. $29/month for 500 slides, or $199/month with no cap.
Make the posts for your app
Paste your App Store or website link. Alma writes, designs and schedules the slideshows.
Start in MakeWrite to people who have the job
A short email or message: the problem, what the app does, the price or the next step. Send it to a list you can name. Do not blast a purchased spreadsheet and call it pipeline.
Put the price where they can find it
Business buyers leave when they cannot tell if this is a $29 seat or a six-month procurement. Say it.
Use the call for setup, not for hype
If the product needs a walkthrough, offer the walkthrough. Record the objections. Those objections become the next carousel.
Do not pretend TikTok is the whole funnel
It is the proof. The install or the invoice still happens because a person with the budget understood the job. Posts keep that explanation ready.