How to Market a Period Tracker Without Being Creepy

Period trackers have to earn trust twice: once as a useful calendar, and once as a place that holds private health information. Cute copy does not cover the second one.

Say the data policy in normal words

On the post and on the store page:

• What you store (dates, symptoms they type, nothing else, if that is true)
• Whether a company can buy it, or whether you sell ads against it
• Whether it is tied to their name
• How to delete it

If you cannot say those four plainly, fix that before you grow. People have already watched this category mishandle data. They are not cynical for fun.

Posts that are useful, not nosy

• "A reminder the week before, so you are not caught without what you need."
• "Log the date. Skip the quiz about your mood if you want."
• "Irregular is something the calendar can show, without calling it a problem."
• "A partner view that is opt-in, or no partner view at all." Say which.

Leave out

Jokes about being emotional. Sexualized art. Assumptions that every user wants a pregnancy. Demands that they log sex or mood to "unlock insights." The calendar is enough for a first post.

This is not medical advice and your captions should not be either. Prediction is a guess. Call it an estimate.