How-to · App marketing
How to Market an App on TikTok
September 30, 2026 · 5 min read
TikTok marketing for an app is a slideshow people can understand on mute, plus a path to the store.
Post slideshows, not a logo animation
Slide one is the problem. The next slides are the steps or the examples. The last slide is the app name and "link in bio." Alma writes and designs these from your store link so you can queue a week for TikTok. $29/month for 500 slides, or $199/month with no cap.
Make the posts for your app
Paste your App Store or website link. Alma writes, designs and schedules the slideshows.
Start in MakeSay the job in the first line
"Get fit with us" loses to "day 1 at the gym, three machines." Specific posts get fewer random views and more of the right installs.
Show the product once
A still of the real screen, or a later video of it. If every post is advice with no app, you are a creator now, not a marketer for the product.
Check the bio on a phone
TikTok's link has to open the store. Test it. A broken link makes the views worthless.
Repeat the saved one
The algorithm is not your plan. The plan is more versions of the slideshow people kept. Schedule those. Leave the skits until you want to be on camera.