How-to · App marketing
How to Promote a Podcast on TikTok
September 30, 2026 · 5 min read
People do not stop for a logo and "new episode." They stop for one idea they can use, then they might press play.
Pull one claim from the episode
A sentence a stranger understands with no context. That is slide one. The middle slides are the points. The last slide is the show name and where to listen.
Make it a slideshow
It has to work on mute. Alma can turn that outline into a TikTok slideshow and schedule it. You do not need to clip the whole conversation. $29/month for 500 slides, or $199/month with no cap.
Make the posts for your app
Paste your App Store or website link. Alma writes, designs and schedules the slideshows.
Start in MakePoint at one place to listen
Apple, Spotify, or your site. Not three buttons. Say the episode name so they do not land on a homepage and guess.
Post the idea, not the trailer
"We sat down with…" is a trailer. "The invoice should go out the day you deliver" is a post. Save the trailer for people who already care.
Repeat the episode that got saves
Next week's slideshow can be a second idea from the same show, or a new example of the line that worked. One episode can be more than one post.