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How-to · App marketing

How to Promote an App for Free

September 30, 2026 · 5 min read

Free promotion is a calendar, not a favor from a blog.

Set the account to post without you remembering

Alma drafts slideshows from your app link and schedules them to the networks you pick. The posts are the free distribution. The subscription is what keeps you from skipping the week. $29/month for 500 slides, or $199/month with no cap.

Make the posts for your app

Paste your App Store or website link. Alma writes, designs and schedules the slideshows.

Start in Make

Use words people already search in the store

Put them in the title or subtitle. Free installs from search are the quiet ones. They convert because the person was already looking.

Answer one community

Pick a place with the problem. Contribute. Link the app when it fits. Stop if the only sentence you can write is the pitch.

Keep the bio link on the store

Free traffic dies in a link-in-bio page with six buttons. One button.

Recycle a winner

When a free post gets saves, post it again as a new example next week. That is free promotion compounding. A new brand video is not.

You can do all of this without an ad account. You cannot do it without posts.