TikTok Hooks for a White Noise App

Someone lying awake does not want a slideshow about circadian rhythms. They want a sound, and a reason to try yours instead of the one already saved.

Hooks for 1am

• "Brown noise if fan noise feels too thin."
• "The sound to try when rain videos got boring."
• "White noise for the neighbor, not for you."
• "A loop that doesn't have a bird in it at minute four."
• "If you hate the sound of a fake thunderstorm."
• "Put the phone face down. This is the one I leave on."
• "Dorm room: one sound that covers the hallway."
• "Baby finally asleep, your brain is not."

What the next slides should do

Name the sound in normal words. Say how to use it tonight: volume low, phone charging across the room if that is your advice, timer on or off. One slide can be a still of the app with the sound named. You cannot play audio in a photo slideshow, so the caption should say which sound to open.

Do not promise sleep

"This will knock you out" is a claim you do not control. "A sound to try when the room is too quiet" is enough. People trust a small promise at 1am.

Post these late, when that person is on their phone. A useful post at 8am reaches a different crowd than the one who needed the app.