What to Post When Your Dating App Has No Users Yet

Dating apps are useless alone. Pretending otherwise with fake profiles is how you get a permanent one-star review. Market the gathering, not a ghost town.

Start smaller than your pride

One city, one age range or one community you are actually part of, one week. "Live in Austin on May 6" is a post. "The global alternative to swiping" with 40 users is a joke people will finish for you.

What to post before launch

• Who it is for, and who should not bother yet
• The day it opens
• The number you want in the room before you open matches, if you have a real threshold
• How you will tell them if you delay

A waitlist is fine. A waitlist with no date and no city is a newsletter.

What not to post

Fake chats. Stock couples. "Thousands of singles" you do not have. Bought accounts to pad the ratio. If you need a manual first event in a bar to seed the app, post the event. Real people in a room are a more honest start than a feed of nobody.

When the room is big enough to match, then post the mechanic. Not before.