Best Way to Advertise a Dating App

Advertising a dating app fails when the ad is a lifestyle and the product is an empty swipe pile. Do these in order.

1. Alma — posts that show how meeting actually works

A slideshow of the mechanic: the prompt, the limit, the plan, the city. Alma writes it from your store link and schedules it. This is the best first ad, because it is specific and you can see if anyone taps through before you pay for traffic.

Pricing: $29/month for 500 slides, or $199/month with no cap.

2. One city, said out loud

"This city, this week" beats a national lifestyle ad. People need to believe a date is possible.

3. The store screenshot of that same mechanic

If the ad shows a prompt and the store shows a logo, you paid to confuse them, even if the post was free.

4. A personal invite before any paid ad

The first users should be real and local. Paid ads into an empty city buy bad reviews.

5. Paid ads only on the post that already got a profile created

Same slideshow, a small budget. Not a new concept. If no organic post created a profile, the ad will not invent demand.