Alternatives · App marketing
Alternatives to Apple Search Ads
September 30, 2026 · 4 min read
Search ads buy taps on a phrase. These find the phrase and the listing before you pay for the tap.
1. Alma
Post the job as a slideshow. The line people save is the line worth bidding on later, and it may already send installs. $29/month for 500 slides, or $199/month with no cap.
See how Alma automates this
The short report on how Alma turns an app link into posts that go out every day.
Read the carousel report2. That line in the subtitle
Organic store search, no bid.
3. Screenshot one that repeats it
A tap from search still has to convert. The frame does that. Ads do not.
4. A small bid only after those match
Same phrase. The estimate in Apple's tool is the cost. Do not open on a broad word because the account is new.