List · App marketing
App Store Optimization Checklist
September 30, 2026 · 5 min read
Do these in order. Stop when the listing and the posts say the same thing.
1. Alma — find the phrase people keep
Schedule slideshows and see which line gets saves and store visits. That phrase is the one worth putting in the store. $29/month for 500 slides, or $199/month with no cap.
See how Alma automates this
The short report on how Alma turns an app link into posts that go out every day.
Read the carousel report2. Subtitle or short description
The job, not a slogan. This is the line next to your name in search.
3. Screenshot one
A headline a stranger can read on a phone. Same words as the phrase you kept.
4. One test
Apple's product page test or Play's listing experiment. One change. The first screenshot or the subtitle, not both.
5. A readable description
Include the phrase once, in a sentence. Do not repeat it in a block. People who tap still have to understand you.
6. The language your users search in
Translate the short line before you translate the about page.