Best App Marketing Tools for Indie Developers

An indie developer does not have a marketing team. The list has to be short enough to use after the bug fix.

1. Alma

Use it for: the posts. Slideshows and carousels for TikTok and Instagram, written from your App Store or website link, scheduled to Instagram, TikTok, Facebook, Threads or LinkedIn.

This is the marketing work that otherwise becomes "I'll post this weekend" for six months. If you already know the line, Alma can use that line as written.

Pricing: $29/month for 500 slides, or $199/month with no cap.

2. Canva

Use it for: the store screenshots and a simple site image. Not for a daily carousel. You will not keep that up.

3. App Store Connect and Google Play Console

Use them for: the listing, the reviews, and the free screenshot tests. Read them once a week. They tell you if the posts are sending anyone.

4. A notes file of hooks

The lines that got saves. Rewrite those. Do not collect tools. A fifth subscription will not post for you.

If you only pay for one marketing product, pay for the one that produces the posts. That is Alma. Design and the store consoles cover the rest at the start.