Best Content Formats for App Marketing

Formats are not aesthetics. They are how someone understands the app with the sound off.

1. Slideshows and carousels — Alma

Best default. One idea, a few slides, the app at the end. You do not have to be on camera. Alma writes and designs them from your App Store or website link and schedules them out.

Pricing: $29/month for 500 slides, or $199/month with no cap.

2. A screen recording

Use it when the slideshow made a promise people need to see. One action, captions burned in or written on screen, same last line as the carousel.

3. The store screenshot, treated as a post

The first frame is a headline, not a logo. It should be readable as a slide. If it would not stop a thumb, it will not stop a shopper.

4. A short page on the web

Headline, one image, one button. This is the format for people who search after they see you.

Skip podcasts, a newsletter, and a community until the slideshow account has a month of posts. Those formats need an audience. The slideshow is how you get one.