Carousel Ideas for a Friendship App

Friendship apps sound like dating apps with the romance deleted, and adults can feel that. Post the situation where someone actually wants a new friend.

Ideas

• "You moved, and your weekends are empty."
• "A recurring walk, not a one-time coffee you can cancel."
• "How to say you are looking for friends without it sounding sad. It isn't."
• "One hobby, one neighborhood, one time."
• "Groups of three so nobody is on a weird blind date."
• "The follow-up text, written out, because that is where it dies."
• "Parents who need a friend, not a playdate only."
• "New in the city and tired of work being your whole social life."

Tone

Warm and specific. Not "your soulmate bestie is one tap away." Adults have friends; they have logistics. The app should look like a plan on a calendar. If it is a swipe, expect dating expectations, and decide if you really want them.

Do not use women-laughing-with-salad stock. Use the activity: the time, the place, the group size.