Hooks for a Picky-Eater Dinner App

Picky eating is a weeknight problem, often with kids, sometimes with a partner, sometimes with you. Do not mock the person who has the limit. The cook is who you are helping.

Hooks

• "One dinner, one part they can eat, no second meal."
• "A list of safe foods you stop renegotiating."
• "The noodle night that still feeds the adult."
• "What to serve when the texture is the problem, not the flavor."
• "A rotation of ten dinners so you are not inventing Wednesday."
• "Deconstructed is a strategy, not a failure."
• "The grocery list for the meals they already accept."
• "New food on the table, no lecture attached."

Language

Say "selective" or "picky" the way your users do, and be consistent. Do not diagnose a disorder in a caption. If a family is dealing with something clinical, your app is not the treatment. It is dinner.

Show the plate plan

A slide that splits "shared" and "on the side" is more useful than a speech about patience. Parents save the plan. They download the app when next week's plan is already sitting there.