What to Post for a Gluten-Free Recipe App

Gluten-free is not one audience. Some people have celiac disease, some have a sensitivity, some are cooking for a guest. Your post has to say who it is for, or the most careful person will not trust you and the casual person will be bored.

Say the limit

• "Gluten-free ingredients" is not the same as "safe for celiac" if you have not talked about cross-contact.
• If you do not control a kitchen, do not promise a medical level of safety.
• Name the flour or the swap, so the recipe is checkable.

Posts that help

• "The swap in this pasta dish, and what changes in the timing."
• "A week of dinners that are gluten-free from the start, not a sad version."
• "What to ask at a restaurant, as a script."
• "Snacks you can find at a normal grocery store, brand named only if you mean that brand."
• "Baking: the one thing that usually goes wrong, and the fix you use."

Do not treat it as a diet trend

Weight-loss framing on a gluten-free recipe is how you lose the people who need the recipe. They are not here for that. They are here so dinner is not a risk or a disappointment.