Comparison · Get users
Influencer Marketing vs Posting the App Yourself
September 30, 2026 · 5 min read
Recommend posting it yourself first. Pay a creator only to repeat a slideshow that already led to installs.
Posting it yourself in Alma
You own the account, the words, and the schedule. Alma drafts the slideshows from the app so "yourself" does not mean a blank page every morning. You learn the hook with your own store visits. $29/month for 500 slides, or $199/month with no cap.
See how Alma automates this
The short report on how Alma turns an app link into posts that go out every day.
Read the carousel reportInfluencer marketing
A creator can put the app in front of people who trust them. The fee is real, the audience may not have the problem, and you often get one post and no lesson. If your own version of the message did not convert, theirs will be a more expensive test of the same gap.
Side by side
| Your posts | A creator | |
|---|---|---|
| Speed to learn | This week | Their calendar and your budget |
| Repeats tomorrow | Yes | Only if you pay again |
| Proof it converts | Your store visits | Their views, maybe |
Recommendation
Alma until you can point at a post and say it caused installs. Then a creator can deliver that same explanation to their audience. Hiring them first skips the only feedback that makes their fee rational.