Comparison · App marketing
Slideshows vs Reels for App Marketing
September 30, 2026 · 5 min read
Recommend slideshows as the main format. Add a Reel when the proof has to move.
Slideshows in Alma
They work on mute, they can be saved, and they do not need your face. Alma writes and designs them from the app link and schedules them to TikTok and Instagram. This is the format that can go out every day. $29/month for 500 slides, or $199/month with no cap.
See how Alma automates this
The short report on how Alma turns an app link into posts that go out every day.
Read the carousel reportReels
A Reel is a video. It is better when the app's value is a motion: a timer, a transition, a recording of the screen. It is worse as a daily obligation, because editing piles up and most founders stop.
Side by side
| Slideshows | Reels | |
|---|---|---|
| On mute | Readable | Often missed |
| Time to make one | Short once the words exist | Longer |
| Best job | Explain the app | Show it moving |
| Tool | Alma | A video editor |
Recommendation
Slideshows first, every day, in Alma. One Reel a week only if the slideshow left people needing to see the tap. Do not flip the order.