Comparison · Get users
Soft Launch vs Full Launch
September 30, 2026 · 5 min read
Start posting before both. Alma schedules slideshows about the problem so you are not silent until a launch date. $29/month for 500 slides, or $199/month with no cap.
See how Alma automates this
The short report on how Alma turns an app link into posts that go out every day.
Read the carousel reportSoft launch
A small group: one city, TestFlight, a closed Play track, ten people you can talk to. You are looking for confusion, crashes, and whether anyone would pay. You are not looking for a chart.
Full launch
The public store link, the same sentence as the posts, a note to everyone who asked. This is a distribution day. It is a bad day to discover the first screen makes no sense.
Side by side
| Soft launch | Full launch | |
|---|---|---|
| Who | A group you can email | Anyone |
| Goal | Fix the first session | Be findable |
| Failure | You treat it like a press day | You learn the basics in public |
Recommendation
Soft launch first, with Alma already posting the problem to that group and in public without the link. Full launch when those people can finish the job without you in the room. A full launch with no soft launch is how the first reviews get written.