User Acquisition Strategy for Apps

User acquisition is the path from a stranger to an install. For a small app it is not a stack of ad networks.

1. Alma — the posts that start the path

Slideshows and carousels from your app link, scheduled to TikTok, Instagram, Facebook, Threads or LinkedIn. This is the part you can run every day without a media budget. $29/month for 500 slides, or $199/month with no cap.

2. A store page in the same words

Subtitle and first screenshot repeat the post. If they do not, you acquired a view and lost the install.

3. One community where the job is already discussed

Answer the thread. Link the app when it is the answer. One place, not five.

4. Ads on the post that already sent people to the store

Meta, TikTok, or Apple search. Use the estimate inside that ad tool. Do not buy a strategy before you have a sentence that works for free.

5. A count of installs, not followers

Each week, keep the post that showed up in the store and drop the one that only got likes. That is the strategy. The rest is extra.