Comparison · Get users
A Waitlist vs Posting Before Your App Launches
September 30, 2026 · 5 min read
A waitlist collects addresses. Posts create demand. Do the posts. Alma can start them from your site before the app is in the store.
Posting before launch, with Alma
Slideshows about the problem and the workaround. People learn what is coming and the account is not empty on day one. When the link works, the last slide changes to the store. The rest of the habit stays. $29/month for 500 slides, or $199/month with no cap.
See how Alma automates this
The short report on how Alma turns an app link into posts that go out every day.
Read the carousel reportA waitlist alone
An email field on a page nobody visits will not fill itself. It is worth having for the people who ask. It is not a marketing plan. You still have to tell them you exist.
Side by side
| Posting | Waitlist only | |
|---|---|---|
| Strangers can find you | Yes | Only if something else sends them |
| Works before the build is done | Yes | The page can, the product cannot |
| Launch day | The link turns on | You email a cold list |
Recommendation
Alma posts now, plus a simple list for people who want the link. Do not hide until launch and expect the waitlist to have done the marketing. It will be twelve friends and a quiet morning.