Hooks for a Website Blocker App

Blockers sound hostile. The hook should feel like a decision the person already made, applied to the hour they usually lose.

Hooks

• "Block the one site. Leave the rest of the internet alone."
• "The hour after dinner, locked before dinner starts."
• "A password a friend keeps until morning."
• "You can unblock. It should take longer than the urge."
• "Work apps stay. The feed goes."
• "A block that survives you deleting it in the moment, if that is actually how yours works."
• "Sunday night, when you open the thing you said you were done with."
• "The lock you set on Friday for the exam on Monday."

Be exact about strictness

Some blockers are easy to turn off. Some are not. People get angry when a post implies a hard lock and the app is a speed bump. Say which one you are in the hook. The right user wants that level. The wrong user will review you as if you trapped them.

Screenshot the schedule, not a guilt graph.