How to Market a Focus App to People With ADHD

ADHD is not a content aesthetic. If you market a focus app this way, talk like someone who has missed a deadline, not like a brand that discovered productivity.

Language

Use "ADHD" only if you mean it and you are ready for that audience to grade you. Do not use it as a synonym for "scattered." Do not claim the app treats ADHD. It might help a person start a task. That is the claim.

Posts that respect the pattern

• "The task is too big, so you did none of it. Make the first step stupidly small."
• "A timer you can see, and a task that is one verb."
• "Body doubling: someone else is also working, camera optional."
• "You will leave the app. The next reminder should be kind, or you will delete it."
• "One place for the thing you are avoiding today."

Do not

Do not use "everyone's a little ADHD." Do not show a spotless desk as the outcome. Do not sell a cure, a supplement, or a diagnosis. If you do not have ADHD and nobody with ADHD reviewed the copy, get that read before you post. The mistakes are specific and people are tired of them.

The screenshot is an ugly, honest task: "email the dentist." Not "build your dream life."